Telegram has become one of the extremely popular messaging apps, with 800 million monthly active users. If you want to market your business, brand, or content, telegram ads cpm give you a great opportunity to reach a worldwide audience.

Unlike other platforms, Telegram’s ad strategy is designed to be privacy-focused, non-intrusive, and displayed only in public channels with more than 1,000 subscribers. This guide will walk you through the way to run ads on Telegram effectively.



1. What Are Telegram Ads?
Telegram Ads are sponsored messages that appear in large public channels with a minimum of 1,000 subscribers. These ads:

Have a 160-character text limit (no images or videos).

Include a clickable hyperlink to an external website, channel, or bot.

Appear only in large public channels (not in private chats or groups).

Maintain user privacy (no personal tracking or targeted ads).

2. Benefits of Advertising on Telegram
Massive Audience: Reach countless active users globally.

Privacy-Focused: No personal information tracking, which makes it a trusted platform.

Cost-Effective: You only pay per ad impression.

High Engagement: Telegram users are active and engaged, making ads effective.

3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, look at the Telegram Ad Platform at ads.telegram.org and signing in with your Telegram account.

Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region

Select the language and country where you want your ad to look.

Create Your Ad Message

Write a brief and engaging text (max 160 characters).

Add a call-to-action (CTA) like “Join Now” or “Learn More.”

Include a url to your channel, bot, or website.

Select Target Channels

Telegram ads appear in public channels with 1,000+ subscribers.

You can pick specific topics relevant in your business.

Step 3: Set Your Budget & Bid Price
Telegram Ads operate on a cost-per-impression (CPM) model.

The minimum budget to operate ads is €2 million ($2.1M), which makes it suitable for large businesses.

You bid per 1,000 ad impressions (higher bids progress placements).

Step 4: Submit & Launch Your Ad
Review your campaign settings.

Click Submit for Review (Telegram will find out if your ad follows the guidelines).

Once approved, your ad begins appearing in large public channels.

4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you'll be able to still promote your business by using these methods:

1. Promote in Public Channels
Collaborate with Telegram channel keepers to post ads or sponsored messages.

Find popular Telegram channels related for your niche.

2. Use Telegram Bots for Marketing
Create automated bots to have interaction users, respond to your questions, or provide promotions.

Many businesses use Telegram bots for customer care and product recommendations.

3. Create Your Own Telegram Channel
Build a residential district around your small business.

Share valuable content, updates, and promotions to attract followers.

5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users a subscription, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximise engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.

Running ads on Telegram is usually a powerful way to reach an incredible number of users, specifically if you have a big budget. However, if you’re a company or startup, alternative advertising models like sponsored posts, bots, and organic growth can still be highly effective.